Robinsons Retail Relaunches Three Banners in Robinsons Bacolod

Strengthens commitment to the community

Growing with Bacolod for Generations Robinsons Retail Holdings, Inc. marks a new chapter in its longstanding relationship with Bacolod as it relaunches Robinsons Supermarket, Robinsons Appliances, and Handyman at Robinsons Bacolod.

For decades, these brands have been part of the Bacolod community, serving generations of families and evolving alongside the city’s growth. Through refreshed stores, enhanced product selections, better value offerings, and a more seamless shopping experience, Robinsons Retail reaffirms its commitment to meeting the changing needs of Bacolodnons.

“Bacolod has always been an important part of the Robinsons Retail story, and we are grateful for the trust and support that Bacolodnons have shown us through the years,” said Stanley Co, President and CEO of Robinsons Retail. “This relaunch is about making sure these stores continue to earn their place in our customers’ lives as their needs change. The city helped us grow, and we intend to keep investing in how we serve it by providing better choices, better value, and a better shopping experience.”

Among the stores being relaunched, Robinsons Supermarket holds a special place in the city’s retail history. As one of Bacolod’s pioneering full-service supermarkets, it has served the community for decades, building a reputation for freshness, completeness of assortment, convenience, and customer-centric service. Over the years, it has continuously evolved to meet changing consumer lifestyles while remaining a trusted destination for everyday essentials, known for its accessible location and early operating hours that provide added convenience for shoppers.

Bringing Goodness Home to the Community

For Kerwin Ledesma Legarde, Robinsons Supermarket’s Group General Manager and himself a Negrense, the Bacolod branch carries deep personal significance. “I am from Silay, and Bacolod is where my journey with Robinsons Supermarket began as a Management Trainee. Coming back today as Group General Manager to help relaunch one of the city’s pioneering full-service supermarkets makes the occasion even more meaningful,” said Legarde. “The local community has supported us through the years, and we want to honor that trust by continuing to make everyday shopping better through fresher products, wider choices, and a more rewarding experience for our customers.”

Beyond the store refresh, Robinsons Supermarket is also strengthening its commitment to the community through a partnership with Negrense Volunteers for Change (NVC). As part of the initiative, Robinsons Supermarket has committed to supporting 12 children from a nearby barangay who have been identified as undernourished for an entire year, helping provide critical nutrition and care during their formative years.

“Bringing Goodness Home is about more than what we bring to our customers’ tables,” Legarde added. “It is about making a meaningful difference in the communities we serve. Through our partnership with NVC, we hope to help create healthier futures for children and contribute to the well-being of the communities that have been part of our journey for so many years.”

Handyman’s First Store Outside Luzon

Bacolod also holds an important place in Handyman’s history. In 1997, the city became home to the brand’s first store in the Visayas, marking its expansion outside Luzon and paving the way for its growth into a trusted home improvement retailer nationwide.

“Handyman’s journey beyond Luzon began right here in Bacolod, making this city a significant part of our history,” said Ted Sogono, Group General Manager of Handyman. “As the site of our very first island provincial store, Bacolod played an important role in our growth over the years. Nearly three decades later, we are proud to reinvest in this community through a refreshed store that continues to provide Bacolodnons with trusted products, practical solutions, and an even better shopping experience.”

The refreshed Handyman store strengthens the brand’s commitment to serving homeowners, DIY enthusiasts, tradespeople, and small contractors through a comprehensive selection of tools, hardware, home improvement essentials, and expert solutions designed to help customers complete projects with confidence and convenience.

Completing The Home Experience

Meanwhile, Robinsons Appliances General Manager Dondon Gaw highlighted the brand’s focus on helping customers find the right products for their homes through a wider assortment of appliances and technology solutions.

“Every home has unique needs, and our goal is to make it easier for customers to find the right products and appliances that fit their lifestyles and budgets,” said Gaw. “This refreshed store allows us to serve Bacolodnons even better while growing alongside the community and remaining a trusted partner in their everyday lives.”

Complementing Handyman’s home improvement offerings, Robinsons Appliances caters to the evolving needs of modern households by providing a broad range of reliable home appliances, consumer electronics, and digital innovations from trusted brands. Together, the two stores create a more convenient, one-stop destination where customers can find everything they need to build, improve, furnish, and power their homes, delivering greater value and a seamless shopping experience for the Bacolod community.

For Every Part of Life

The relaunch of Robinsons Supermarket, Robinsons Appliances, and Handyman marks more than the transformation of three stores. It celebrates decades of shared history with Bacolod and reflects Robinsons Retail’s continuing commitment to serving the evolving needs of the community.

From providing fresh food and everyday essentials, to helping families create comfortable homes through trusted appliances and reliable home improvement solutions, the three brands have become part of the daily lives of generations of Bacolodnons. Each has grown alongside the city, adapting to changing lifestyles while remaining focused on delivering quality, value, convenience, and dependable service.

As Robinsons Retail opens this new chapter, it remains guided by the same commitment that first brought its brands to Bacolod: to be a trusted partner for families, support local communities, and enrich everyday life. For Bacolod, the relaunch is both a celebration of a relationship built over decades and a reaffirmation of Robinsons Retail’s promise to be there for every milestone, every home, and every part of life.

About Robinsons Retail Holdings, Inc.

Robinsons Retail Holdings, Inc. is one of the Philippines’ leading multi-format retailers, with over 2,700 stores and 2,100 franchised TGP outlets nationwide as of June 2026. Its portfolio spans Food, Drugstores, Department Stores, DIY and Hardware, Appliances and Electronics, Toys, Mass Merchandise, Beauty, Pet Retail, Lifestyle Sneakers, and Motorcycles. Through its store network, franchised presence, and digital channels, Robinsons Retail provides customers across the Philippines with access to essential goods, services, and retail experiences for every part of life.* (PR)